Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
ISBN-13:
9783540407171
ISBN-10:
3540407170
Edition:
1
Author:
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Publication date:
2004
Publisher:
Springer
Format:
Hardcover
178 pages
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Book details
ISBN-13:
9783540407171
ISBN-10:
3540407170
Edition:
1
Author:
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Publication date:
2004
Publisher:
Springer
Format:
Hardcover
178 pages
Summary
Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (ISBN-13: 9783540407171 and ISBN-10: 3540407170), written by authors
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz, was published by Springer in 2004.
With an overall rating of 4.4 stars, it's a notable title among other
Economics
(Management Science, Management & Leadership, Public Health, Administration & Medicine Economics, Pharmacy, Pharmacology) books. You can easily purchase or rent Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover) from BooksRun,
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Description
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.
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