WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles: 4th International Workshop, Edmonton, Canada, July 23, 2002, Revised Papers (Lecture Notes in Computer Science, 2703)
ISBN-13:
9783540203049
ISBN-10:
3540203044
Edition:
2003
Author:
Myra Spiliopoulou, Jaideep Srivastava, Osmar R. Zaiane, Brij Masand
Publication date:
2003
Publisher:
Springer
Format:
Paperback
192 pages
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Very Good; Springer, 2003; First Paperback Printing with full number line; vii, 179pp. Spine is uncreased, binding tight and sturdy; text, illustrations also very good; minor wear to edges of wraps. Ships from Dinkytown in Minneapolis, Minnesota.
Book details
ISBN-13:
9783540203049
ISBN-10:
3540203044
Edition:
2003
Author:
Myra Spiliopoulou, Jaideep Srivastava, Osmar R. Zaiane, Brij Masand
Publication date:
2003
Publisher:
Springer
Format:
Paperback
192 pages
Summary
WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles: 4th International Workshop, Edmonton, Canada, July 23, 2002, Revised Papers (Lecture Notes in Computer Science, 2703) (ISBN-13: 9783540203049 and ISBN-10: 3540203044), written by authors
Myra Spiliopoulou, Jaideep Srivastava, Osmar R. Zaiane, Brij Masand, was published by Springer in 2003.
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Description
1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming toevaluateWebusability,understandtheinterestsandexpectationsofusersand assess the e?ectiveness of content delivery. The maturing and expanding Web presents a key driving force in the rapid growth of electronic commerce and a new channel for content providers. Customized o?ers and content, made possible by discovered knowledge about the customer, are fundamental for the establi- ment of viable e-commerce solutions and sustained and e?ective content delivery in noncommercial domains. Rich Web logs provide companies with data about their online visitors and prospective customers, allowing microsegmentation and personalized interactions. While Web mining as a domain is several years old, the challenges that characterize data analysis in this area continue to be formidable. Though p- processing data routinely takes up a major part of the e?ort in data mining, Web usage data presents further challenges based on the di?culties of assigning data streams to unique users and tracking them over time. New innovations are required to reliably reconstruct sessions, to ascertain similarity and di?erences between sessions, and to be able to segment online users into relevant groups.
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