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The Customer Centric Enterprise: Advances in Mass Customization and Personalization
ISBN-13:
9783540024927
ISBN-10:
3540024921
Edition:
2003
Author:
Mitchell M. Tseng, Frank Piller
Publication date:
2003
Publisher:
Springer
Format:
Paperback
548 pages
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Book details
ISBN-13:
9783540024927
ISBN-10:
3540024921
Edition:
2003
Author:
Mitchell M. Tseng, Frank Piller
Publication date:
2003
Publisher:
Springer
Format:
Paperback
548 pages
Summary
The Customer Centric Enterprise: Advances in Mass Customization and Personalization (ISBN-13: 9783540024927 and ISBN-10: 3540024921), written by authors
Mitchell M. Tseng, Frank Piller, was published by Springer in 2003.
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Description
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
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