Fostering Innovative Cultures in Sport: Leadership, Innovation and Change
ISBN-13:
9783319786216
ISBN-10:
3319786210
Edition:
1st ed. 2018
Author:
Aaron C.T. Smith, James Skinner, Steve Swanson
Publication date:
2018
Publisher:
Palgrave Macmillan
Format:
Hardcover
289 pages
Category:
Finance
FREE US shipping
Book details
ISBN-13:
9783319786216
ISBN-10:
3319786210
Edition:
1st ed. 2018
Author:
Aaron C.T. Smith, James Skinner, Steve Swanson
Publication date:
2018
Publisher:
Palgrave Macmillan
Format:
Hardcover
289 pages
Category:
Finance
Summary
Fostering Innovative Cultures in Sport: Leadership, Innovation and Change (ISBN-13: 9783319786216 and ISBN-10: 3319786210), written by authors
Aaron C.T. Smith, James Skinner, Steve Swanson, was published by Palgrave Macmillan in 2018.
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Description
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
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