Customer Engagement Marketing
ISBN-13:
9783319619842
ISBN-10:
3319619845
Edition:
1st ed. 2018
Author:
V. Kumar, Robert W. Palmatier, Colleen M. Harmeling
Publication date:
2017
Publisher:
Palgrave Macmillan
Format:
Hardcover
346 pages
FREE US shipping
Book details
ISBN-13:
9783319619842
ISBN-10:
3319619845
Edition:
1st ed. 2018
Author:
V. Kumar, Robert W. Palmatier, Colleen M. Harmeling
Publication date:
2017
Publisher:
Palgrave Macmillan
Format:
Hardcover
346 pages
Summary
Customer Engagement Marketing (ISBN-13: 9783319619842 and ISBN-10: 3319619845), written by authors
V. Kumar, Robert W. Palmatier, Colleen M. Harmeling, was published by Palgrave Macmillan in 2017.
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Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
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