Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)
ISBN-13:
9783319511269
ISBN-10:
3319511262
Edition:
1st ed. 2017
Author:
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Publication date:
2017
Publisher:
Palgrave Macmillan
Format:
Hardcover
266 pages
FREE US shipping
Book details
ISBN-13:
9783319511269
ISBN-10:
3319511262
Edition:
1st ed. 2017
Author:
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Publication date:
2017
Publisher:
Palgrave Macmillan
Format:
Hardcover
266 pages
Summary
Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) (ISBN-13: 9783319511269 and ISBN-10: 3319511262), written by authors
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, was published by Palgrave Macmillan in 2017.
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Description
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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