Brand Fans: Lessons from the World's Greatest Sporting Brands
ISBN-13:
9783319488530
ISBN-10:
3319488538
Edition:
1st ed. 2017
Author:
Aaron C.T. Smith, Kate Westberg, Constantino Stavros
Publication date:
2017
Publisher:
Palgrave Macmillan
Format:
Hardcover
259 pages
Category:
Economics
,
Customer Relations
,
Processes & Infrastructure
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Book details
ISBN-13:
9783319488530
ISBN-10:
3319488538
Edition:
1st ed. 2017
Author:
Aaron C.T. Smith, Kate Westberg, Constantino Stavros
Publication date:
2017
Publisher:
Palgrave Macmillan
Format:
Hardcover
259 pages
Category:
Economics
,
Customer Relations
,
Processes & Infrastructure
Summary
Brand Fans: Lessons from the World's Greatest Sporting Brands (ISBN-13: 9783319488530 and ISBN-10: 3319488538), written by authors
Aaron C.T. Smith, Kate Westberg, Constantino Stavros, was published by Palgrave Macmillan in 2017.
With an overall rating of 4.4 stars, it's a notable title among other
Economics
(Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent Brand Fans: Lessons from the World's Greatest Sporting Brands (Hardcover) from BooksRun,
along with many other new and used
Economics
books
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Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
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