9783319452333-3319452339-Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September ... Computer Science and General Issues)

Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September ... Computer Science and General Issues)

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Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September ... Computer Science and General Issues) (ISBN-13: 9783319452333 and ISBN-10: 3319452339), written by authors Yogesh K. Dwivedi, Marijn Janssen, Emma L. Slade, Nripendra P. Rana, Antonis C. Simintiras, Matti Mäntymäki, M.N. Ravishankar, Marc Clement, Salah Al-Sharhan, was published by Springer in 2016. With an overall rating of 3.5 stars, it's a notable title among other Retailing (Industries, Information Management, Processes & Infrastructure, Hardware & DIY, Internet, Groupware, & Telecommunications, Networking & Cloud Computing, E-Commerce, Internet & Social Media, History & Culture) books. You can easily purchase or rent Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September ... Computer Science and General Issues) (Paperback) from BooksRun, along with many other new and used Retailing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
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