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Leading Pharmaceutical Innovation: How to Win the Life Science Race
ISBN-13:
9783030097820
ISBN-10:
303009782X
Edition:
Softcover reprint of the original 3rd ed. 2018
Author:
Oliver Gassmann, Gerrit Reepmeyer, Alexander Schuhmacher, Max von Zedtwitz
Publication date:
2019
Publisher:
Springer
Format:
Paperback
194 pages
FREE US shipping
Book details
ISBN-13:
9783030097820
ISBN-10:
303009782X
Edition:
Softcover reprint of the original 3rd ed. 2018
Author:
Oliver Gassmann, Gerrit Reepmeyer, Alexander Schuhmacher, Max von Zedtwitz
Publication date:
2019
Publisher:
Springer
Format:
Paperback
194 pages
Summary
Leading Pharmaceutical Innovation: How to Win the Life Science Race (ISBN-13: 9783030097820 and ISBN-10: 303009782X), written by authors
Oliver Gassmann, Gerrit Reepmeyer, Alexander Schuhmacher, Max von Zedtwitz, was published by Springer in 2019.
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Description
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
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