9782940361717-2940361711-Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)

Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)

ISBN-13: 9782940361717
ISBN-10: 2940361711
Edition: 0
Author: Keith Stephenson, Mark Hampshire
Publication date: 2007
Publisher: Rockport Publishers
Format: Hardcover 208 pages
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Book details

ISBN-13: 9782940361717
ISBN-10: 2940361711
Edition: 0
Author: Keith Stephenson, Mark Hampshire
Publication date: 2007
Publisher: Rockport Publishers
Format: Hardcover 208 pages

Summary

Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics) (ISBN-13: 9782940361717 and ISBN-10: 2940361711), written by authors Keith Stephenson, Mark Hampshire, was published by Rockport Publishers in 2007. With an overall rating of 4.1 stars, it's a notable title among other books. You can easily purchase or rent Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

The first book to explore the vital, commercial relationship between design, marketing, and the target audience.

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the `what?? and `why?? of design, DemoGraphics: Packaging dissects the `who??

Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits.

Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design.

  • Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices.
  • Unique mix of theory, showcase designs, research, statistics, and hard evidence.
  • Loaded with hundreds of illustrations and featuring a hardcover format with tabbed dividers.

**North American Rights Only**

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