Marketing Management Essentials You Always Wanted To Know (Second Edition) (Self-Learning Management Series)

Product Description
Marketing Management concepts explained in a simplified way
Tools that can help you navigate your role as a marketing manager
How to use marketing to manage customer relationships
Understand the relationship between strategy and marketing
Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of
marketing management such as
SWOT
analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today’s marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.
Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:
Define marketing management in an organization and understand its functions and elements
Know the business responsibilities of a marketing manager and marketing department
Describe tools that can help you navigate the role of a marketing manager
Understand the relationship between strategy and marketing
Know how to use marketing to manage customer relationships
About the Series
The Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry.
Review
Marketing Management Essentials You Always Wanted to Know” is a brilliant book. My students loved the ease of reading and the relatability of the text.
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Kristopher J. Patterson, Rutgers Business School
Marketing Management Essentials You Always Wanted to Know is a great book and covers many of the important foundational concepts for an introductory course in marketing management. It provides a good overview of the topic.
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Jim Lecinski, Northwestern University
About the Author
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.