Sports Marketing
ISBN-13:
9781948426435
ISBN-10:
1948426439
Edition:
Fourth
Author:
Sam Fullerton
Publication date:
2021
Publisher:
SAGE Publications, Inc
Format:
Paperback
624 pages
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Book details
ISBN-13:
9781948426435
ISBN-10:
1948426439
Edition:
Fourth
Author:
Sam Fullerton
Publication date:
2021
Publisher:
SAGE Publications, Inc
Format:
Paperback
624 pages
Summary
Sports Marketing (ISBN-13: 9781948426435 and ISBN-10: 1948426439), written by authors
Sam Fullerton, was published by SAGE Publications, Inc in 2021.
With an overall rating of 4.0 stars, it's a notable title among other
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Description
Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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