The Indispensable Community: Why Some Brand Communities Thrive When Others Perish
Book details
Summary
Description
Stop Chasing Engagement, Start Delivering Results
Do you spend your days endlessly trying to get community members to click like, share, and post comments? Do you feel forced to chase meaningless engagement metrics? If so, you’re probably one of thousands of online community professionals caught in the engagement trap.
In The Indispensable Community, FeverBee’s Richard Millington explains how top community professionals have stopped chasing engagement and instead built communities neither they, nor their members, can live without. These communities save their companies millions of dollars, keep their customers fiercely loyal, and help design game-changing new products.
The Indispensable Community will help you
- Stop chasing engagement metrics and focus on the behaviors that really matter.
- Get your boss and your colleagues to provide you with the resources to build an indispensable community.
- Persuade members to make their best possible contributions to your community.
- Help you develop remarkable new products.
- Align your community to many areas of your business and multiply your value.
- Develop a comprehensive strategy for your brand’s community from scratch.
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