$100K+ Per Year Guide To Selling Vehicles In The 21st Century: How To Make Over $100K In 18 Months In The Car Business, Even If You're A Green Pea.

Is it still possible to make over $100,000 per year in the car business? I can tell you this much right off the bat. Pitching pennies while waiting for floor traffic won't do it. Circle jerking, lot dropping, skating people, and putting out that cigarette before you "go grab that up" DEFINITELY won't do it. But having a solid foundation of doing certain things when you're NOT in front of a customer will serve you... exponentially. Truth be told, here's the other major problem no one REALLY talks about. That clichéd, but true saying about the elephant in the room no one speaks about any more. It still exists and IS the cancer in this industry. The real reason why there's so much turnover. Like most people getting into this business, unless you're the child or family member of a dealer, then you're here by chance. And if you would have told me almost 20 years ago that I'd still be here, I would have said you were crazy. Most people were like me when I first got in; you're looking for another job while you're selling cars. I didn't tell my guidance counselor in high school that when I grew up I wanted to sell cars for a living. And because that one thought still holds very true and is extremely relevant, most dealerships have developed an unwritten policy where they fire their way to success and throw enough people up against the wall until they can get enough dealership personnel who stick. That's the game. Everyone is guilty, but no one is to blame. That mindset is baked into the car culture, even if they're a conglomerate. And it was here decades ago before I ever got in. It wasn't until I had a conversation like the one I'm sharing with you today that I realized how much opportunity was, and still is in this business today. This is it. This is that ONE conversation I wish people would have when they first get into this business. That ONE conversation I wish could travel to the ears of all the players and major influencers in this industry with bigger platforms so they really can make a fundamental change in such an amazing and dynamic industry. An industry that has taken care of me and my family, which is why I write this book. What I'm about to reveal are real conversations that you're a fly on the wall of. Are they perfect? Perhaps not. Do they work? Absolutely. From the green pea just starting out, to my under 21-year-old daughter earning her spot in the top 5 sales spots nationally for her brand, to my wife having less than 2% in chargebacks in F&I and still running big numbers... all the way to the 85-year old car guy still out there hustling; who's been in the business over 51 years- the... story... is... still... the... same. And the story is often bigger than the truth. Now go get your money. To Your Success, -Fred