9781944659059-1944659056-WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

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ISBN-13: 9781944659059
ISBN-10: 1944659056
Author: Jochen Wirtz
Publication date: 2016
Publisher: Ws Professional
Format: Paperback 704 pages
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Book details

ISBN-13: 9781944659059
ISBN-10: 1944659056
Author: Jochen Wirtz
Publication date: 2016
Publisher: Ws Professional
Format: Paperback 704 pages

Summary

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY (ISBN-13: 9781944659059 and ISBN-10: 1944659056), written by authors Jochen Wirtz, was published by Ws Professional in 2016. With an overall rating of 4.0 stars, it's a notable title among other Service (Industries, Management, Management & Leadership, Customer Relations, Processes & Infrastructure) books. You can easily purchase or rent WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY (Paperback) from BooksRun, along with many other new and used Service books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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