9781940858999-1940858992-The Purpose Advantage: How to Unlock New Ways of Doing Business

The Purpose Advantage: How to Unlock New Ways of Doing Business

ISBN-13: 9781940858999
ISBN-10: 1940858992
Author: Jeff Fromm
Publication date: 2019
Publisher: Vicara Books
Format: Paperback 145 pages
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Book details

ISBN-13: 9781940858999
ISBN-10: 1940858992
Author: Jeff Fromm
Publication date: 2019
Publisher: Vicara Books
Format: Paperback 145 pages

Summary

The Purpose Advantage: How to Unlock New Ways of Doing Business (ISBN-13: 9781940858999 and ISBN-10: 1940858992), written by authors Jeff Fromm, was published by Vicara Books in 2019. With an overall rating of 3.6 stars, it's a notable title among other Advertising (Marketing & Sales, Consumer Behavior, Marketing) books. You can easily purchase or rent The Purpose Advantage: How to Unlock New Ways of Doing Business (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.33.

Description

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today to a step-by-step workshop on finding your own brand's reason for existing beyond profit, this book explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers.

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