9781938015243-193801524X-Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

ISBN-13: 9781938015243
ISBN-10: 193801524X
Author: John Tyler
Publication date: 2015
Publisher: Kbpublishing
Format: Paperback 96 pages
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Book details

ISBN-13: 9781938015243
ISBN-10: 193801524X
Author: John Tyler
Publication date: 2015
Publisher: Kbpublishing
Format: Paperback 96 pages

Summary

Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people (ISBN-13: 9781938015243 and ISBN-10: 193801524X), written by authors John Tyler, was published by Kbpublishing in 2015. With an overall rating of 3.8 stars, it's a notable title among other Advertising (Marketing & Sales, Consumer Behavior, Sales & Selling) books. You can easily purchase or rent Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions―as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

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