Developing Successful Sport Marketing Plans (Sport Management Library)

With an abundance of goods and services available to consumers in the sport industry it can be difficult for products or organisations to stand out from the competition In the revised fourth edition internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy The chapters offer a sequential model for creating a well-defined industry-proven plan with the focus being on the sport consumer rather than the product reflecting the current dynamic in the sport industry Developing a Marketing Plan Framework Creating a Value Proposition Understanding the Market Environment Target Markets Marketing Objectives Marketing Strategies Marketing Mix Implementation Control Evaluation In addition to featuring the latest data from the sport industry each chapter in this new edition contains Best Practice sections as well as worksheets that assist the reader in creating a custom marketing plan