Ally & Gargano
ISBN-13:
9781932026610
ISBN-10:
1932026614
Author:
B. Martin Pedersen
Publication date:
2010
Publisher:
Graphis, Inc.
Format:
Hardcover
584 pages
FREE US shipping
Book details
ISBN-13:
9781932026610
ISBN-10:
1932026614
Author:
B. Martin Pedersen
Publication date:
2010
Publisher:
Graphis, Inc.
Format:
Hardcover
584 pages
Summary
Ally & Gargano (ISBN-13: 9781932026610 and ISBN-10: 1932026614), written by authors
B. Martin Pedersen, was published by Graphis, Inc. in 2010.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Ally & Gargano (Hardcover) from BooksRun,
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Description
Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency of the 1960s: Ally & Gargano. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they use daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablish Pan Am's worldwide leadership; transform Saab to national status; and create memorable ads for many other clients, including Dunkin' Donuts, Timberland, Calvin Klein, Time magazine and Polaroid.
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