Neural Networks in Business: Techniques and Applications
ISBN-13:
9781931777797
ISBN-10:
1931777799
Author:
Jatinder N.D. Gupta, Kate A. Smith
Publication date:
2003
Publisher:
Irm Press
Format:
Paperback
272 pages
FREE US shipping
Book details
ISBN-13:
9781931777797
ISBN-10:
1931777799
Author:
Jatinder N.D. Gupta, Kate A. Smith
Publication date:
2003
Publisher:
Irm Press
Format:
Paperback
272 pages
Summary
Neural Networks in Business: Techniques and Applications (ISBN-13: 9781931777797 and ISBN-10: 1931777799), written by authors
Jatinder N.D. Gupta, Kate A. Smith, was published by Irm Press in 2003.
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Description
"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."
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