9781931442077-193144207X-Marketing : Marketing in the 21st Century

Marketing : Marketing in the 21st Century

ISBN-13: 9781931442077
ISBN-10: 193144207X
Edition: 8th
Author: Barry Berman, Joel R. Evans
Publication date: 2001
Publisher: Atomic Dog Pub Inc
Format: Paperback 687 pages
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Book details

ISBN-13: 9781931442077
ISBN-10: 193144207X
Edition: 8th
Author: Barry Berman, Joel R. Evans
Publication date: 2001
Publisher: Atomic Dog Pub Inc
Format: Paperback 687 pages

Summary

Marketing : Marketing in the 21st Century (ISBN-13: 9781931442077 and ISBN-10: 193144207X), written by authors Barry Berman, Joel R. Evans, was published by Atomic Dog Pub Inc in 2001. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Marketing : Marketing in the 21st Century (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.44.

Description

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

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