Corporate Soul

Jaffer Ali is the CEO of one of the largest privately-held publishing and media companies on the Internet. His personal experiences with the principles of Corporate Soul have led to this success.

Modern business too frequently focuses on the bottom line and ignores the consequences its actions have on the business as an entity. Business can and should be a sacred enterprise. This book seeks to guide the reader on a journey to letting Soul permeate one's business.

Each chapter is an exercise in discovery, and you will be treated to some of the greatest thinkers in philosophy, physics, ecology and psychology. The collection of essays illustrates that developing Soul is about finding the interconnection of seemingly disparate pieces of information.

Corporate Soul focuses on often-overlooked topics in the business community, such as passion, intuition and responsibility. The "Responsibility and Soul" chapter notes that businesses today have a tendency to forget their ethical responsibilities, ignoring that decisions made today will affect the ecological, social and economic climates of tomorrow.

In a bonus chapter, Ali includes highlights from "The Secret of Victory" by George S. Patton Jr. interspersed with commentary.