9781904970040-1904970044-Dictionary of Marketing

Dictionary of Marketing

ISBN-13: 9781904970040
ISBN-10: 1904970044
Edition: 3rd
Author: P. H. Collin, A. Ivanovic
Publication date: 2004
Publisher: Bloomsbury Reference
Format: Paperback 304 pages
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Book details

ISBN-13: 9781904970040
ISBN-10: 1904970044
Edition: 3rd
Author: P. H. Collin, A. Ivanovic
Publication date: 2004
Publisher: Bloomsbury Reference
Format: Paperback 304 pages

Summary

Dictionary of Marketing (ISBN-13: 9781904970040 and ISBN-10: 1904970044), written by authors P. H. Collin, A. Ivanovic, was published by Bloomsbury Reference in 2004. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Dictionary of Marketing (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.42.

Description

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

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