Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
ISBN-13:
9781887229067
ISBN-10:
188722906X
Edition:
3
Author:
Jim Avery, Bruce H. Bendinger
Publication date:
2000
Publisher:
Copy Workshop
Format:
Paperback
264 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
FREE US shipping
Book details
ISBN-13:
9781887229067
ISBN-10:
188722906X
Edition:
3
Author:
Jim Avery, Bruce H. Bendinger
Publication date:
2000
Publisher:
Copy Workshop
Format:
Paperback
264 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (ISBN-13: 9781887229067 and ISBN-10: 188722906X), written by authors
Jim Avery, Bruce H. Bendinger, was published by Copy Workshop in 2000.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
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