9781887229067-188722906X-Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

ISBN-13: 9781887229067
ISBN-10: 188722906X
Edition: 3
Author: Jim Avery, Bruce H. Bendinger
Publication date: 2000
Publisher: Copy Workshop
Format: Paperback 264 pages
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Book details

ISBN-13: 9781887229067
ISBN-10: 188722906X
Edition: 3
Author: Jim Avery, Bruce H. Bendinger
Publication date: 2000
Publisher: Copy Workshop
Format: Paperback 264 pages

Summary

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (ISBN-13: 9781887229067 and ISBN-10: 188722906X), written by authors Jim Avery, Bruce H. Bendinger, was published by Copy Workshop in 2000. With an overall rating of 3.7 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.

Description

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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