Developing Successful Sport Sponsorship Plans

Everyone from CEOs to interns will find this a useful, time-saving guide for winning marketing strategies in business and academic settings. In Developing Successful Sport Sponsorship Plans, author David Stotlar uses specific examples from actual sport organizations and sponsorships to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop and implement a win-win sponsorship plan that benefits both program and sponsor. With Developing Successful Sport Sponsorship Plans, students and professionals can use the well-defined, industry-proven protocol to construct successful sponsorship plans! This book is designed to work with David Stotlar's other sport marketing texts, particularly Fundamentals of Sport Marketing (Pitts & Stotlar) and Developing Successful Sport Marketing Plans (Stotlar 2000).