9781863501569-1863501568-Influence: the Psychology of Persuasion

Influence: the Psychology of Persuasion

ISBN-13: 9781863501569
ISBN-10: 1863501568
Edition: 2
Author: Robert B. Cialdini
Publication date: 1900
Publisher: The Business Library
Format: Paperback
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Book details

ISBN-13: 9781863501569
ISBN-10: 1863501568
Edition: 2
Author: Robert B. Cialdini
Publication date: 1900
Publisher: The Business Library
Format: Paperback

Summary

Influence: the Psychology of Persuasion (ISBN-13: 9781863501569 and ISBN-10: 1863501568), written by authors Robert B. Cialdini, was published by The Business Library in 1900. With an overall rating of 3.8 stars, it's a notable title among other Consumer Behavior (Marketing & Sales) books. You can easily purchase or rent Influence: the Psychology of Persuasion (Paperback) from BooksRun, along with many other new and used Consumer Behavior books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.

Description

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
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