Enterprise Development: The Challenges of Starting, Growing and Selling Businesses
ISBN-13:
9781861529893
ISBN-10:
1861529899
Edition:
1
Author:
Colin Barrow, Robert Brown, Gerard Burke, David Molian
Publication date:
2004
Publisher:
Cengage Learning EMEA
Format:
Paperback
288 pages
FREE US shipping
Book details
ISBN-13:
9781861529893
ISBN-10:
1861529899
Edition:
1
Author:
Colin Barrow, Robert Brown, Gerard Burke, David Molian
Publication date:
2004
Publisher:
Cengage Learning EMEA
Format:
Paperback
288 pages
Summary
Enterprise Development: The Challenges of Starting, Growing and Selling Businesses (ISBN-13: 9781861529893 and ISBN-10: 1861529899), written by authors
Colin Barrow, Robert Brown, Gerard Burke, David Molian, was published by Cengage Learning EMEA in 2004.
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Description
Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.
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