9781849966757-1849966753-Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

ISBN-13: 9781849966757
ISBN-10: 1849966753
Edition: Softcover reprint of hardcover 1st ed. 2007
Author: John Stark
Publication date: 2010
Publisher: Springer
Format: Paperback 228 pages
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Book details

ISBN-13: 9781849966757
ISBN-10: 1849966753
Edition: Softcover reprint of hardcover 1st ed. 2007
Author: John Stark
Publication date: 2010
Publisher: Springer
Format: Paperback 228 pages

Summary

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) (ISBN-13: 9781849966757 and ISBN-10: 1849966753), written by authors John Stark, was published by Springer in 2010. With an overall rating of 3.6 stars, it's a notable title among other Management (Management & Leadership, Management Science, Production & Operations) books. You can easily purchase or rent Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.

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