Services Marketing: Concepts, Strategies and Cases
ISBN-13:
9781844808137
ISBN-10:
1844808130
Author:
K. Douglas Hoffman
Publication date:
2009
Publisher:
Cengage Learning
Format:
Paperback
656 pages
FREE US shipping
Book details
ISBN-13:
9781844808137
ISBN-10:
1844808130
Author:
K. Douglas Hoffman
Publication date:
2009
Publisher:
Cengage Learning
Format:
Paperback
656 pages
Summary
Services Marketing: Concepts, Strategies and Cases (ISBN-13: 9781844808137 and ISBN-10: 1844808130), written by authors
K. Douglas Hoffman, was published by Cengage Learning in 2009.
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Description
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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