9781844571048-1844571041-Global Television Marketplace (International Screen Industries)

Global Television Marketplace (International Screen Industries)

ISBN-13: 9781844571048
ISBN-10: 1844571041
Edition: 2006
Author: Timothy Havens
Publication date: 2006
Publisher: British Film Institute
Format: Paperback 208 pages
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Book details

ISBN-13: 9781844571048
ISBN-10: 1844571041
Edition: 2006
Author: Timothy Havens
Publication date: 2006
Publisher: British Film Institute
Format: Paperback 208 pages

Summary

Global Television Marketplace (International Screen Industries) (ISBN-13: 9781844571048 and ISBN-10: 1844571041), written by authors Timothy Havens, was published by British Film Institute in 2006. With an overall rating of 4.2 stars, it's a notable title among other Consumer Behavior (Marketing & Sales, Communication & Media Studies, Social Sciences, Popular Culture) books. You can easily purchase or rent Global Television Marketplace (International Screen Industries) (Paperback) from BooksRun, along with many other new and used Consumer Behavior books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.

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