Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making

Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making (ISBN-13: 9781793538321 and ISBN-10: 1793538328), written by authors Donald P. Roy, was published by Cognella Academic Publishing in 2023. With an overall rating of 4.5 stars, it's a notable title among other books. You can easily purchase or rent Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.