9781786342003-1786342006-ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE: STATE OF THE ART AND FUTURE RESEARCH OUTLOOK (Technology Management)

ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE: STATE OF THE ART AND FUTURE RESEARCH OUTLOOK (Technology Management)

ISBN-13: 9781786342003
ISBN-10: 1786342006
Author: Alexander Brem, Rogelio Puente-Diaz, Marine Agogué
Publication date: 2017
Publisher: Wspc (Europe)
Format: Hardcover 300 pages
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Book details

ISBN-13: 9781786342003
ISBN-10: 1786342006
Author: Alexander Brem, Rogelio Puente-Diaz, Marine Agogué
Publication date: 2017
Publisher: Wspc (Europe)
Format: Hardcover 300 pages

Summary

ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE: STATE OF THE ART AND FUTURE RESEARCH OUTLOOK (Technology Management) (ISBN-13: 9781786342003 and ISBN-10: 1786342006), written by authors Alexander Brem, Rogelio Puente-Diaz, Marine Agogué, was published by Wspc (Europe) in 2017. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE: STATE OF THE ART AND FUTURE RESEARCH OUTLOOK (Technology Management) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

Description

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.

The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.

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