Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
ISBN-13:
9781780675626
ISBN-10:
1780675623
Author:
Catharine Slade-Brooking
Publication date:
2016
Publisher:
Laurence King Publishing
Format:
Paperback
160 pages
Category:
Commercial
,
Graphic Design
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Book details
ISBN-13:
9781780675626
ISBN-10:
1780675623
Author:
Catharine Slade-Brooking
Publication date:
2016
Publisher:
Laurence King Publishing
Format:
Paperback
160 pages
Category:
Commercial
,
Graphic Design
Summary
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) (ISBN-13: 9781780675626 and ISBN-10: 1780675623), written by authors
Catharine Slade-Brooking, was published by Laurence King Publishing in 2016.
With an overall rating of 4.2 stars, it's a notable title among other
Commercial
(Graphic Design) books. You can easily purchase or rent Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) (Paperback, Used) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $7.16.
Description
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.
This bestselling book is ideal for students, professionals and agencies working in the fields of:
• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications
Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:
• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity
Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.
The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.
The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
This bestselling book is ideal for students, professionals and agencies working in the fields of:
• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications
Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:
• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity
Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.
The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.
The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
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