9781780670003-1780670001-Copywriting: Successful Writing for Design, Advertising and Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

ISBN-13: 9781780670003
ISBN-10: 1780670001
Edition: 2
Author: Mark Shaw
Publication date: 2012
Publisher: Laurence King Publishing
Format: Paperback 240 pages
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Book details

ISBN-13: 9781780670003
ISBN-10: 1780670001
Edition: 2
Author: Mark Shaw
Publication date: 2012
Publisher: Laurence King Publishing
Format: Paperback 240 pages

Summary

Copywriting: Successful Writing for Design, Advertising and Marketing (ISBN-13: 9781780670003 and ISBN-10: 1780670001), written by authors Mark Shaw, was published by Laurence King Publishing in 2012. With an overall rating of 3.9 stars, it's a notable title among other Business Writing (Business Skills, Communication, Words, Language & Grammar ) books. You can easily purchase or rent Copywriting: Successful Writing for Design, Advertising and Marketing (Paperback) from BooksRun, along with many other new and used Business Writing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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