Business, Society and Politics: Multinationals in Emerging Markets (International Business and Management, 28)
ISBN-13:
9781780529905
ISBN-10:
1780529902
Author:
Pervez Ghauri, Amjad Hadjikhani, Ulf Elg
Publication date:
2012
Publisher:
Emerald Publishing Limited
Format:
Hardcover
450 pages
FREE US shipping
Book details
ISBN-13:
9781780529905
ISBN-10:
1780529902
Author:
Pervez Ghauri, Amjad Hadjikhani, Ulf Elg
Publication date:
2012
Publisher:
Emerald Publishing Limited
Format:
Hardcover
450 pages
Summary
Business, Society and Politics: Multinationals in Emerging Markets (International Business and Management, 28) (ISBN-13: 9781780529905 and ISBN-10: 1780529902), written by authors
Pervez Ghauri, Amjad Hadjikhani, Ulf Elg, was published by Emerald Publishing Limited in 2012.
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Description
This volume looks at the interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
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