21st Century Prospecting: The Authoritative Playbook for New Business Development

Today’s selling environment demands a change in one’s personal prospecting paradigm. It is about shifting the way one thinks about and conducts one-on-one interactions with prospective buyers across multiple platforms.
In 21st Century Prospecting: The Authoritative Playbook for New Business Development, authors and Sandler trainers, John Rosso and Mark McGraw, provide a guide for sales professionals on how to connect and engage effectively with prospective buyers in today’s complex, multi-platform selling environment.
A must-have book for sales professionals to create enduring success at a high and sustainable level in the 21st century: A proven action plan for setting up and executing a powerful, personalized prospecting regimen that quickly delivers initial contacts with today’s decision-makers. Stress-free strategies for dramatically increasing personal referral totals. Proven strategies for generating positive initial interactions across multiple communication platforms.
ABOUT THE AUTHORS
John Rosso is a recognized business development expert, specializing in executive sales productivity training. Rosso is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEOs, other senior managers, and sales professionals. He is the author of Prospect the Sandler Way.
Mark McGraw is passionate about helping salespeople and sales leaders achieve their very best through sales training, coaching, and mastery of the sales process. His mission is to transform salespeople and sales teams to generate more sales so people and businesses can achieve their potential.