Strategic Communication Research Methods Workbook

The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks.
Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals.
Among the Workbook’s many features:
It employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems.
It is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students.
It addresses both qualitative and quantitative research approaches.
It includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary.
It is the only strategic methods textbook that deals with issues related to big data analytics.