9781733934442-1733934448-ADVERTISING CAMPAIGNS WORKBOOK

ADVERTISING CAMPAIGNS WORKBOOK

ISBN-13: 9781733934442
ISBN-10: 1733934448
Edition: 2nd
Author: David Koranda, Kim Bartel Sheehan, Harsha Gangadharbatla
Publication date: 2021
Publisher: Melvin & Leigh, Publishers
Format: Paperback 144 pages
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Book details

ISBN-13: 9781733934442
ISBN-10: 1733934448
Edition: 2nd
Author: David Koranda, Kim Bartel Sheehan, Harsha Gangadharbatla
Publication date: 2021
Publisher: Melvin & Leigh, Publishers
Format: Paperback 144 pages

Summary

ADVERTISING CAMPAIGNS WORKBOOK (ISBN-13: 9781733934442 and ISBN-10: 1733934448), written by authors David Koranda, Kim Bartel Sheehan, Harsha Gangadharbatla, was published by Melvin & Leigh, Publishers in 2021. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent ADVERTISING CAMPAIGNS WORKBOOK (Paperback, Used) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $19.37.

Description

The Advertising Campaigns Workbook is designed to serve as an alternative (or a companion) to traditional campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information presented in a concise manner. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion.
The new Second Edition has been thoroughly revised and updated and includes the latest information on the AAF’s National Student Advertising Competition (NSAC). There is also a lot of new information on B2B advertising, virtual teams and pitches, and new and updated tasks added throughout the book.
The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.

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