Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies

Drawing from lessons learned during founding and running a successful paid search agency, Discosloth cofounders Gil & Anya Gildner describe the critical elements of success in starting an agency that works...and then keeps on working.The Discosloth approach to successfully building a profitable and sustainable agency revolves around five factors: specialization, simplicity, branding, cashflow, and adjacency to revenue. By finding a niche, developing an inbound lead process, becoming an expert, leveraging the power of content creation, and above all making sure that your cashflow and margins can withstand unexpected downturns, this book explains both common pitfalls & hard lessons learnt by micro-agency founders across the world.