9781718988323-171898832X-Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)

Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)

ISBN-13: 9781718988323
ISBN-10: 171898832X
Author: Noah Gray
Publication date: 2018
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback 322 pages
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Book details

ISBN-13: 9781718988323
ISBN-10: 171898832X
Author: Noah Gray
Publication date: 2018
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback 322 pages

Summary

Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics) (ISBN-13: 9781718988323 and ISBN-10: 171898832X), written by authors Noah Gray, was published by CreateSpace Independent Publishing Platform in 2018. With an overall rating of 4.0 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics) (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.

Description

Let’s face it, Google Adwords is a powerful tool for generating revenue.This book provides step by step guidance to mastering Google Adwords. You shouldn’t have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much.Take a look at the Table of Contents below and you will see that this book stands out from the rest.
Table of Contents:Chapter 1 – What Is Google AdWords?Chapter 2 – How Google AdWords WorksChapter 3 – Pros and Cons of Google AdWordsChapter 4 – Key Parts of a Google AdWords ListingChapter 5 – How to Sign Up and Set Up PaymentsChapter 6 – Adjusting Access LevelsChapter 7 – Linking AccountsChapter 8 – Choosing KeywordsChapter 9 – Keyword MatchesChapter 10 – Setting Up Ad GroupsChapter 11 – Types of Campaigns and Their GoalsChapter 12 – Starting a CampaignChapter 13 – Getting Your Ad Groups PreparedChapter 14 – Creating Your AdsChapter 15 – How to Write the Best AdsChapter 16 – Requirements of Your AdWords AdChapter 17 – Targeting Specific Geographic SpacesChapter 18 – Linking to Google MapsChapter 19 – Targeting Specific DemographicsChapter 20 – Creating AudiencesChapter 21 – Using the Keyword PlannerChapter 22 – Reviewing Your Landing PagesChapter 23 – Ad Preview and DiagnosisChapter 24 – Establishing Ad ExtensionsChapter 25 – Automatic Ad ExtensionsChapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)Chapter 27 – Bidding Options and How to Set ValuesChapter 28 – How Are the Order and Cost Determined?Chapter 29 – The Quality Score and How to Improve ItChapter 30 – Conversion TrackingChapter 31 – Policies for the Use of Keywords and Ad ContentChapter 32 – Copyright or Trademark AuthenticationChapter 33 – Using the Search NetworkChapter 34 – Using the Display NetworkChapter 35 – Running a Display CampaignChapter 36 – Running a Shopping CampaignChapter 37 – Creating a Video CampaignChapter 38 – Universal App CampaignChapter 39 – The Express PlatformChapter 40 – Working With SalesforceChapter 41 – Creating Automated RulesChapter 42 – Content ExclusionsChapter 43 – A/B TestingChapter 44 – Checking Analytics (and Linking Google Analytics)Chapter 45 – Finding Special AdWords DealsChapter 46 – Cancelling AdWords
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