9781633699861-1633699862-Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)

Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)

ISBN-13: 9781633699861
ISBN-10: 1633699862
Author: Harvard Business Review, Christine Moorman, Thomas C. Redman, Andrew Burt, Timothy Morey
Publication date: 2020
Publisher: Harvard Business Review Press
Format: Paperback 176 pages
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Book details

ISBN-13: 9781633699861
ISBN-10: 1633699862
Author: Harvard Business Review, Christine Moorman, Thomas C. Redman, Andrew Burt, Timothy Morey
Publication date: 2020
Publisher: Harvard Business Review Press
Format: Paperback 176 pages

Summary

Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series) (ISBN-13: 9781633699861 and ISBN-10: 1633699862), written by authors Harvard Business Review, Christine Moorman, Thomas C. Redman, Andrew Burt, Timothy Morey, was published by Harvard Business Review Press in 2020. With an overall rating of 4.0 stars, it's a notable title among other Information Management (Processes & Infrastructure, Management & Leadership) books. You can easily purchase or rent Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series) (Paperback) from BooksRun, along with many other new and used Information Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Collect data and build trust.

With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?

Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.

Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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