Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
ISBN-13:
9781633691889
ISBN-10:
1633691888
Author:
Jeff Gothelf, Josh Seiden
Publication date:
2017
Publisher:
Harvard Business Review Press
Format:
Hardcover
272 pages
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Book details
ISBN-13:
9781633691889
ISBN-10:
1633691888
Author:
Jeff Gothelf, Josh Seiden
Publication date:
2017
Publisher:
Harvard Business Review Press
Format:
Hardcover
272 pages
Summary
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously (ISBN-13: 9781633691889 and ISBN-10: 1633691888), written by authors
Jeff Gothelf, Josh Seiden, was published by Harvard Business Review Press in 2017.
With an overall rating of 4.0 stars, it's a notable title among other
Management
(Management & Leadership, Systems & Planning, Strategy & Competition, Marketing, Marketing & Sales, Customer Relations, Processes & Infrastructure, Strategic Planning) books. You can easily purchase or rent Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously (Hardcover) from BooksRun,
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Management
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And, if you're looking to sell your copy, our current buyback offer is $0.58.
Description
The End of Assembly Line Management
We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage themand to continuously innovate within them.
In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage themand to continuously innovate within them.
In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
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