The Three-Box Solution: A Strategy for Leading Innovation

How to Innovate and Execute

Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing businessone that is still thrivingwhile dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it?

Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resourcesin balanced measureacross what he calls the three boxes”:

Box 1: The presentManage the core business at peak profitability
Box 2: The pastAbandon ideas, practices, and attitudes that could inhibit innovation
Box 3: The futureConvert breakthrough ideas into new products and businesses

The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examplesGE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Servicesand testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.