9781631266256-163126625X-Marketing Dynamics

Marketing Dynamics

ISBN-13: 9781631266256
ISBN-10: 163126625X
Edition: Fourth Edition, Revised, Student Textbook
Author: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker
Publication date: 2017
Publisher: Goodheart-Willcox
Format: Hardcover 640 pages
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Book details

ISBN-13: 9781631266256
ISBN-10: 163126625X
Edition: Fourth Edition, Revised, Student Textbook
Author: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker
Publication date: 2017
Publisher: Goodheart-Willcox
Format: Hardcover 640 pages

Summary

Marketing Dynamics (ISBN-13: 9781631266256 and ISBN-10: 163126625X), written by authors Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker, was published by Goodheart-Willcox in 2017. With an overall rating of 4.4 stars, it's a notable title among other Marketing (Schools & Teaching, Marketing & Sales) books. You can easily purchase or rent Marketing Dynamics (Hardcover, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing—product, price, place, and promotion. By studying this text, you will learn about the responsibilities and rewards of becoming a marketing professional. Soft skills, social media, exploring careers, real-world cases, and a multitude of other features bring marketing to life.

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