Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
ISBN-13:
9781627222655
ISBN-10:
1627222650
Author:
Jacob Jacoby
Publication date:
2015
Publisher:
American Bar Association
Format:
Hardcover
1064 pages
Category:
Administrative Law
FREE US shipping
Book details
ISBN-13:
9781627222655
ISBN-10:
1627222650
Author:
Jacob Jacoby
Publication date:
2015
Publisher:
American Bar Association
Format:
Hardcover
1064 pages
Category:
Administrative Law
Summary
Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys (ISBN-13: 9781627222655 and ISBN-10: 1627222650), written by authors
Jacob Jacoby, was published by American Bar Association in 2015.
With an overall rating of 4.2 stars, it's a notable title among other
Administrative Law
books. You can easily purchase or rent Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys (Hardcover) from BooksRun,
along with many other new and used
Administrative Law
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $4.03.
Description
The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.
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