ESSENTIALS OF ENTREPRENEURSHIP

This is a stand-alone book. This new, graphically illustrated textbook guides students through the steps it takes to initiate, manage, and sustain a business idea. Essentials of Entrepreneurship begins by helping students recognize entrepreneurial traits and progresses to complex ideas of how innovation kickstarts entrepreneurial ventures. Along the way, students will immerse themselves in topics of financial accounting, business ethics, marketing, and product planning. The book's cumulative business plan portfolio unites all facets of entrepreneurship to highlight what it takes to launch and oversee an entrepreneurial pursuit. Real-world entrepreneurs are showcased throughout the book to demonstrate the successes and pitfalls of innovation and strategic management.