Leading Digital: Turning Technology into Business Transformation
ISBN-13:
9781625272478
ISBN-10:
1625272472
Author:
Andrew McAfee, George Westerman, Didier Bonnet
Publication date:
2014
Publisher:
Harvard Business Review Press
Format:
Hardcover
256 pages
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Book details
ISBN-13:
9781625272478
ISBN-10:
1625272472
Author:
Andrew McAfee, George Westerman, Didier Bonnet
Publication date:
2014
Publisher:
Harvard Business Review Press
Format:
Hardcover
256 pages
Summary
Leading Digital: Turning Technology into Business Transformation (ISBN-13: 9781625272478 and ISBN-10: 1625272472), written by authors
Andrew McAfee, George Westerman, Didier Bonnet, was published by Harvard Business Review Press in 2014.
With an overall rating of 3.9 stars, it's a notable title among other
Information Management
(Processes & Infrastructure, Management, Management & Leadership, Systems & Planning, Strategy & Competition, Strategic Planning) books. You can easily purchase or rent Leading Digital: Turning Technology into Business Transformation (Hardcover) from BooksRun,
along with many other new and used
Information Management
books
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Description
Become a Digital MasterNo Matter What Business You’re In
If you think the phrase going digital” is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
If you think the phrase going digital” is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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