The Elements of Logo Design: Design Thinking, Branding, Making Marks
ISBN-13:
9781621536024
ISBN-10:
1621536025
Author:
Alex W. White
Publication date:
2017
Publisher:
Allworth
Format:
Hardcover
224 pages
Category:
Design History & Criticism
,
Decorative Arts & Design
,
Typography
,
Graphic Design
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Book details
ISBN-13:
9781621536024
ISBN-10:
1621536025
Author:
Alex W. White
Publication date:
2017
Publisher:
Allworth
Format:
Hardcover
224 pages
Category:
Design History & Criticism
,
Decorative Arts & Design
,
Typography
,
Graphic Design
Summary
The Elements of Logo Design: Design Thinking, Branding, Making Marks (ISBN-13: 9781621536024 and ISBN-10: 1621536025), written by authors
Alex W. White, was published by Allworth in 2017.
With an overall rating of 4.5 stars, it's a notable title among other
Design History & Criticism
(Decorative Arts & Design, Typography, Graphic Design) books. You can easily purchase or rent The Elements of Logo Design: Design Thinking, Branding, Making Marks (Hardcover) from BooksRun,
along with many other new and used
Design History & Criticism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.09.
Description
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
Logic in design
Relationships, hierarchy, and structure
Differences and similarities in design
Research and planning an identity
How to build a logo using type, image, and space
Letterforms, type, and fonts
Type alteration
Semiotics: icons and symbols
Image-to-image relationships
With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
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