Aaker on Branding: 20 Principles That Drive Success
ISBN-13:
9781614488705
ISBN-10:
1614488703
Edition:
Illustrated
Author:
David Aaker
Publication date:
2014
Publisher:
Morgan James Publishing
Format:
Hardcover
220 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781614488705
ISBN-10:
1614488703
Edition:
Illustrated
Author:
David Aaker
Publication date:
2014
Publisher:
Morgan James Publishing
Format:
Hardcover
220 pages
Category:
Marketing
,
Marketing & Sales
Summary
Aaker on Branding: 20 Principles That Drive Success (ISBN-13: 9781614488705 and ISBN-10: 1614488703), written by authors
David Aaker, was published by Morgan James Publishing in 2014.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Aaker on Branding: 20 Principles That Drive Success (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $4.37.
Description
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Aaker on Branding is a “go-to” source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.
Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous—especially if taken literally.
Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker’s books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Aaker on Branding is a “go-to” source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.
Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous—especially if taken literally.
Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker’s books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
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