Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews
ISBN-13:
9781610352628
ISBN-10:
1610352629
Author:
Daniel Lemin
Publication date:
2015
Publisher:
Quill Driver Books
Format:
Paperback
151 pages
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Book details
ISBN-13:
9781610352628
ISBN-10:
1610352629
Author:
Daniel Lemin
Publication date:
2015
Publisher:
Quill Driver Books
Format:
Paperback
151 pages
Summary
Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews (ISBN-13: 9781610352628 and ISBN-10: 1610352629), written by authors
Daniel Lemin, was published by Quill Driver Books in 2015.
With an overall rating of 4.1 stars, it's a notable title among other
Marketing
(Franchises, Small Business & Entrepreneurship, E-Commerce, Processes & Infrastructure, Business Technology, Marketing & Sales) books. You can easily purchase or rent Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews (Paperback) from BooksRun,
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And, if you're looking to sell your copy, our current buyback offer is $0.33.
Description
Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners, and is made more difficult by the presence of fraudulent and fake reviews. Manipurated gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them ― and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation. Both a warning and a call to action, Manipurated is a must-read for all business owners who depend on online reviews.
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